Russell Shaw’s Guide to Real Estate Listing Presentations

March 7th, 2018

Interview I did on KTAR recently

July 16th, 2015

Joshua Smith Interviews Me

July 2nd, 2015




How to Correctly Price a House

December 3rd, 2014




How To Figure Out What a House Should Sell For.  Or I suppose I could call it “How We Decided The Price of Our Last 5,000 Listings”

Link to Notes from the Class

 Some of the items we cover:

If “Price per Square foot” was actually a valid method to price a home Zillow would be correct most of the time.

The problem is NOT that no one knows how to price property. The problem is that they don’t know what they know – they can’t teach it. It becomes “a knack” they have for figuring it out. But it’s not technology that can be passed on to others.

How to KNOW if you need to price ahead of, in line with or behind the “comps”.

A properly priced listing will sell (in any market)

How can an agent know if they are “fishing with their bait out of water”?

Zillow Takes Over The World!

July 28th, 2014

To some the most alarming event is on the horizon now – it is official that Zillow IS buying Trulia.  Some think they are going to take over the industry.  I don’t.

 I don’t think they are “going to do” much of anything.  They have already DONE it.  They just absorbed their only major competitor.  They now have the bulk of real estate web traffic.  This is not something that is “going to happen”.

 Zillow did not marginalize  You can thank the apathetic, always looking backwards, and only covering their own ass dunderheads that run the National Association of Realtors (and the blind bats that run MOVE) for that.  The meaningful things that COULD still be done – like shutting down List Hub completely and turning off ALL syndication – so would be the only game in town (like the Canadian version – and there is no Zillow in Canada!) will never make it past the, “We could never that” stage.  Translate: we will bury our heads in the sand until we are completely gone.  And the executives at MOVE (the company that runs or anyone at NAR give a hoot about what is best for working Realtors.

 So Zillow eats their lunch, along with everybody else’s lunch too.  So what is this going to change now?  What is going to be different?  Does anyone really think that this is going to change something for Realtors?  Or for anyone else?  Will Zillow now REALLY raise their prices?  Or give even worse Zestimates? 

 Their two choices would seem to be: 1) keep the Trulia brand as a separate brand and just own and run it too.  Or 2) shut it down and give all the traffic to Zillow.  I believe they will choose option 1 – because that is the pattern of successful large companies (examples; General Foods, General Electric) but it won’t matter to anyone else which option they choose. is not and has not been “the Realtor’s friend” in any way, shape or form.  So there is nothing here for agents to win or lose. There is no “service” that provides the public or agents that can’t be better by someone else.

 Anyone who thinks or promotes the nonsense idea that Zillow plans on replacing all Realtors just can’t think very clearly.  They will not become a brokerage for the simple reason that it isn’t all that profitable to become a brokerage.  And if they “replaced Realtors” (if such an idiotic thing could be done) then they would become their own only customer.

 Unless you own stock in MOVE I don’t believe anyone reading this has a damn thing to worry about.

Seminar – The Two Types of People

January 3rd, 2014

This seminar contains the most vital, high impact and important information I know.

Here is the link to the booklet:

The Cause of Suppression

Here is the link to the YouTube video:


Happy New Year?

January 1st, 2014

Earth made the full trip around the sun.  365 revolutions of the earth.  And we are supposed to “make new decisions” about the time it will take for the earth’s next full trip around?

What was wrong with our old decisions?  Didn’t yours all happen the way you decided?  I know mine sure didn’t.  Not even close.  The sudden changes in the market stood many predictions on their heads.  An awful 1st quarter, a decent 2nd quarter and a mediocre 3rd and 4th quarter for us – we wound up 2013 closing 342 transactions.  But congratulations are not in order – as that is down from our 435 closed transactions for 2012.  Oddly enough, our annual sales volume ($63,973,603.) didn’t suffer, in fact it was up by almost a million dollars – due to prices being higher than in 2012.


We hope it is happy.

Happy = Fun!

Happy = It went like we wanted and planned.

For the record I am planning on doubling the amount of business in 2014 we did in 2013.  I am no longer trying to figure out HOW to generate buyer sides, thanks to finally having that crazy making issue resolved thanks to my Real Estate Webmasters site (  So we have added 2 buyer agents (for a total of 6) and hitting 200 closed buyer deals in 2014 is no longer a pipe dream.  That now solved – along with the market shift back to “traditional sellers”, we can once again make lead generation for sellers our primary focus and have our (considerable) marketing dollars have a huge impact (regardless of the now numerous local copycats).  The new radio ad is done.  The new TV ad will be done early this month.  Our staff is fully groomed to provide an even higher quality level of service so the experience our clients have will create more raving fans.

Some of you felt battered in 2013.  I did too.  It is just part of the deal.  If you don’t ever want to get hit, don’t get in the ring.  This is going to be a GREAT year.  Won’t you join me?

October 11th, 2013

A few days ago I posted this update about the market:

 A friend sent me the following text:

 “Just read your blog.  What are you doing to get past this little stall we are in?  Any advice?”

 Yes.  When the market slows, as it has, it does not mean that “nothing is selling” or that it has all gone to hell.  Buyer activity (which is what drives the market) is never really constant.  It is always fluctuating – and therefore the relationship between supply and demand is seldom static – it is normally moving.  It is that relationship between supply and demand that tells you which way prices are moving.  Trying to determine the actual rate of increase or decrease WHILE it is occurring is difficult.  After the fact, it is an easy calculation.

 You can see examples of this by observing how major banks behave in pricing their REO properties.  They tend to be out of sync with the market.  3 or 4 years ago, they were under pricing everything in our area and the buyers would bid them up to the “actual market price”.  Recently, they have been overpricing lots of inventory.  Part of their problem is how removed they are from the scene and they usually rely on asinine economist’s data or the kind of crap companies like Core Logic churn out.  It is just simply wrong.

 No agent ever needs to make that error.  Here is what is true.  Any house is “worth” what a willing buyer will pay for it and a willing seller will accept.  Now.

 The is the point that is typically missed.  Now.  How much will they pay for it, NOW.  Not what did the agent think it was worth last month.  Or how much it might “appraise for” next year.  Now.

 Overpriced listings in ARMLS are not rare.  The Days on Market (DOM) count is growing.  Why?  Not priced correctly.  This is SO simple, even a Realtor can do it! 🙂

Realtor Success Seminar – The Conditions

August 19th, 2013

You can see the booklet here: Ethics and the Conditions





Find Out Why – Achieving Your Goals

July 9th, 2013

Here is the entire seminar

And here is the handout