Things You Need To Know Part 2

October 31st, 2023

If you take the Sales Price of any house and divide it by its number of square feet, you would get the price per square foot for that house.

Contrary to popular opinion, that formula does not generally work in reverse. If you do enough research you’ll find out it occasionally works. So sites like Zillow or Realtor .com are occasionally correct – with about the same frequency of how a stopped watch is correct twice a day. If price per square foot was a valid formula, Zillow would be correct almost all the time.

Unless someone is certified as an appraiser, or does development, throwing out statements regarding the Price Per Foot — makes it seem like they know what they’re talking about.

Historically 67% of the housing inventory sells and about a third doesn’t. The list price – sales price ratio is usually about 97.5%. So it’s logical to assume that experienced agents DO know how to price a home and that is a correct assumption. These agents are experts at finding and setting the correct market value.

Experienced agents and appraisers know that single story homes are worth more than similar two-story homes and may never be used as a “comp”. They also know that the larger the home, the lower the price per square foot and the smaller the home the higher the price per foot and if the difference in size is greater than 20% the other house may never be used as a comp.

You can probably see just from these data above why Zillow (and all the others) are almost always going to be wrong.

What’s interesting is if you ask almost any agent 𝗛𝗢𝗪 they arrived at their answer you typically get a response that ultimately amounts to, “It’s a knack I have”. They KNOW how to do it but cannot easily teach it because they will attempt to use price per foot and when that “doesn’t seem right” because they know better — they then “make adjustments” to arrive at the correct price.

What each of the competent agents is actually doing is 𝗟𝗢𝗢𝗞𝗜𝗡𝗚. They are taking into consideration the supply and demand for that neighborhood so they can determine if the subject property should’ve priced above, in line with, or below the “comps”.

I taught a class on how to properly price a home some years ago. Unfortunately, the video is no longer available. A friend of mine John Wake, has a PhD in economics. John was in that first class I taught that was videoed. John took highly detailed notes and those notes are still available.

http://phxhomefinder.com/Seminars/HowToPriceAHouse.htm

Things You Need To Know Part 1

October 31st, 2023

The fact that someone is wealthy does not establish that they can teach you how to become wealthy. There are numerous people who are very wealthy, who are still blithering idiots.

Anyone, claiming they can make you into a millionaire or a multimillionaire is trying to sell you something that you probably don’t need to buy (like their fantastic coaching program).

Any coaching program that won’t let you quit but insists on you paying for at least one full year of their fantastic coaching even if it’s not working for you or you don’t like it is a fraud. Do not sign any contract with them ever.

Any coaching program or success program that is dependent upon the one fantastic person who just knows everything and should be looked up to can be safely ignored.

All real success is based on sound principles that are readily available, free or at a very low cost, to everyone. People claiming to have fantastic new secrets that they’ll share with you in their coaching program (once you sign a contract) are self-important, self-serving people selling snake oil.

Please share this. Thank you.

How to Prosper In A Low Inventory Market

July 30th, 2021

Click here to watch the video: Click to view on Facebook

Or if you would prefer to listen, here is a link to listen to the podcast episode I was featured on with the Secrets of Top Selling Agents.

Live Stream with Corey Schwartz

April 1st, 2020

Some very nice stuff here:

February 25th, 2020

The Conditions of Existence

November 20th, 2019

The Truth About Goals

August 13th, 2019

A Seminar on Team Building

August 12th, 2019

Interview I did with Ted Canto on 1/22/19

January 22nd, 2019

January 22nd, 2019

The replay for Russell Shaw’s GOALS webinar is now available.    You can easily access it here:

Russell’s contact information is provided at the end of the webinar.