Category Archive

Getting Listings

Happy New Year?

Posted on January 1, 2014 by Russell Shaw

Earth made the full trip around the sun.  365 revolutions of the earth.  And we are supposed to “make new decisions” about the time it will take for the earth’s next full trip around? What was wrong with our old decisions?  Didn’t yours all happen the way you decided?  I know mine sure didn’t.  Not even close.  The sudden changes in the market stood many predictions on their heads.  An awful 1st quarter, a decent 2nd quarter and a mediocre 3rd and 4th quarter for us – we wound up 2013 closing 342 transactions.  But congratulations are not in order

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We are looking to attract more listings without paying a lot of advertising expense

Posted on June 19, 2009 by Russell Shaw

This was passed along to me by Benn: We are a small real estate company in Md.  We are trying to expand our clientele do you have any advice on how we can grow our business.  We are looking to attract more listings without paying a lot of advertising expense.  We tried the expired listings but most of the time the homeowner phone number is not listed. Thanks, (name deleted) I’ve deleted your name, so in case you feel insulted by what I am about to tell you – you can feel a little less insulted because no one but

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The Secret to Becoming a Top Listing Agent

Posted on May 26, 2009 by Russell Shaw

  Here are some factual statements: Most people who enter the real estate business are gone in just a few years.  Most real estate agents, who stay in the business, are not very successful.  To be in the top 1% of all agents in the U.S. would require about 50 – 60 sales a year.  Most agents, who are successful, (50 – 60 sales per year) do not really know why they are successful.  They think they know but they are usually wrong. Only about 25% – 30% of the top 1% of all agents actually know why they are

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Odd Times for John

Posted on February 19, 2009 by Russell Shaw

  Truth is, I’ve been working on a three-part series that is not complete.  But the following questions from John just went to the front of the line.   These are odd times I’m in right now, and I’m not quite sure how to deal with it. As of the past week, it looks like I’m now on a 10 appointment per week schedule. I am absolutely slammed. I’m behind on pricing 6 properties that I’m supposed to be done with already. I am left with no "on the business" time so all of my projects have been on halt

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The Seller HAS a Problem and Then BECOMES One

Posted on December 18, 2008 by Russell Shaw

The seller has a problem.  They have a house they want to sell and need to sell it at a certain price.  They hire an agent who takes on the task of selling the home. "Maybe if you had more open houses?" "Have you thought about running an ad in the Wall Street Journal?" "There are a lot of people from California with money because the prices are so high there.  Run an ad in the L.A. Times." "If you go to (large local employer) you can put a notice on their bulletin board about the house." This is just

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Shift Happens. Read This Book.

Posted on December 2, 2008 by Russell Shaw

This is the book I am telling all of my friends in the real estate business to get and read.  It is so well researched that those of you who like statistics will be impressed just with some of the stats.  Those who may have hit a rough patch and found their business in a bit of a skid will find it to be just what the doctor ordered.  Those who are already doing just fine will find a very put together write up of what they are already doing.  I haven’t found anyone doing really well who didn’t find

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Listings. Listings. Listings. Still.

Posted on September 23, 2008 by Russell Shaw

From the Department of Homeland Stupidity comes the newly formed Department of Bailouts.  Is there now a sufficient level of converting the United States into a socialist economy for the New Regime President (aka, Treasury Secretary Paulson) to feel that his work is done? But the above isn’t my special area of expertise.  Showing fellow agents how to have a truly successful business is what I am known for.  And I find it funny (odd?) when I read something that directly contradicts what I know to be true on that particular subject.  It certainly isn’t the first time I’ve seen,

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