A Professional REALTOR

September 23rd, 2009

Professional Realtor

This post started as a comment to Matthew Rathbun’s brilliant post.   At the end I decided to make it a post

Truly a great post, Matthew!

I believe that the bulk of the clamor for “more professionalism” that emanates from agents is mostly self-serving gibberish. A person gets into real estate and then observes that the public does not tend to hold Realtors in extremely high regard. Personally, they want to be held in extremely high regard but can’t really see how they can differentiate themselves in the eyes of the public from all the other Realtors – so naturally, establish how “professional” they are by endlessly talking about how “unprofessional” some other Realtors are.

All the while, without once ever bothering to even trying to define “professionalism”.

You hit the nail on the head here with regard to more education: lawyers, for example, are all “highly educated” and yet are not much more highly regarded than Realtors. Why?

Professions that are “highly regarded” tend to be professions where the advice being given is *exclusively* for the benefit of the public or the person receiving that advice: a librarian, for example. The librarian’s personal biases and preferences may well be part of their recommendations – but few people would suggest that certain books get recommended for reading so the librarian can get extra money. The same “high regard” holds true for professions like nursing but tends to fall off a bit when it comes to physicians (they *are* sometimes thought of as money motivated).

We are all salespeople and therefore will always be – rightly – regarded by the public as salespeople. Some of us are quite “professional” at selling, some aren’t. No set of rules or regulations is going to cause people who have low or questionable morals to suddenly act right. Enforcement alone does that.

What would have to change is the complaint procedure – so that agents (who are in a *much* better position to observe wrongdoing) can easily, and in a very short amount of time, file a complaint (sort of like calling 911). Then the investigation and enforcement unit would have to be able to actually look – instantly dismiss complaints without merit or grudge motivated complaints – and take swift action. In short, we would have *real* justice. As we don’t have such a thing (real justice) anywhere else in our society – in this country or any other – I’m not holding my breath waiting on that one.

The most effective thing one can do is to BE the change they hope to see in others. That isn’t an original thought of mine. But I don’t know a better one.

Bank of America Retard Division for Short Sales

September 1st, 2009

Bank of America Retard Division

Bank of America is to be Highly Commended for their complete willingness to give so many intellectually challenged people jobs as executives. Sure, year in – year out, most other banks have always been willing to hire a few people who couldn’t think straight. But those other banks aren’t getting any awards for what they did for one simple reason: what they did was so darn common. Now any buzz kill who cares to can go look and find some other division of Bank of America / Countrywide that isn’t being run totally by retards (for example, their REO loss mitigation department).

But I challenge anyone to find any other bank that even comes close to Bank of America / Countrywide’s short sale loss mitigation departments for non-stop, over the top policies and procedures that make life difficult, impossible or at least a lot less profitable for the following four groups (not listed in their order of importance and there may well be others).

  • All agents – either on the buyer or seller side
  • All potential buyers of any property where B of A holds a 1st lien position
  • All of the sellers (their borrowers) trying to work with them to avoid foreclosure
  • Themselves.

If B of A is in a 2nd lien position, oddly enough they have workable policies in place (seller IS going to sign a note prior to close to pay the bank a small part of what they owe). They don’t flex on this issue but it is a knowable and not completely unfair rule. If they are in 1st lien position their standard and unvarying behavior (if that behavior were being attributed to an individual person) is nothing short of psychotic or completely retarded – at least down at the imbecile level. No rational judgement, no possibility at all of dealing with them the same way we deal with all the other banks on short sales.

Other than limited personal – and for the most part, completely anecdotal data, most agents doing short sales on the buy or the sell side have a very odd picture of the overall scene. Loads and loads of mostly worthless gibberish. Notice how Chase and Wells Fargo are grouped in the same category as Bank of America? Wells does not ever pay any of the buyer’s closing costs and won’t pay for a home warranty. But ….. you can routinely close an escrow from start to finish with Wells in about 30 days. Actually close, it takes less then two weeks to get an approval. Same with Chase. Try that with B of A / Countrywide (who collectively have about half of all problem loans in the U.S.) It takes a minimum of 90 days to get any response back from B of A. And if you send them anything after submitting the original package (anything, even a better offer) that 90 day clock is reset. So, with B of A four to five months to actually close a transaction is not uncommon.

It gets better. Here is a charming response we received from B of A a month or so back:

“Bank of America is now requiring most sellers to contribute to the loss in order to qualify for a short sale. Please prepare your client for that probability and be ready to let me know how much cash the seller can bring to closing. If no cash is available, the alternative is a promissory note for a larger portion of the loss. this requirement is firm–no contribution from the seller will result in the short sale being declined. There are vary few exemption made to this. The approval time once the file has been submitted will depend on the size of the loss, the investor and the MI insurer, if any.”

Arizona is one of ten states that have “anti-deficiency protection” due to the nature of how foreclosure works here – it takes only 90 days from the time the lender files for a Trustee’s Sale for them to take the house back. Therefore, the anti-deficiency protection (very basic rules – there are others: The same purchase money loan is still on the property, e.g., they never took any money out of the house via a refi and it was a residential property of 2.5 acres or less).

The response from B of A above was on a transaction where our seller would have no possible liability of any kind if the bank were to foreclose. None. In this case there was precisely nothing they could legally do to go after him and yet, even after being told this and being asked to please verify it with their legal department, they were not willing to budge – forcing the seller to let them foreclose. They get a house back that they really don’t want for many reasons, a neighborhood winds up with an abandoned home that will invariably sell for less money after the bank gets it back and so it goes.

It is as though a complete division of Bank of America executives went looking and anything they found that could slow down the process, make it more difficult for everybody involved or simply thwart the actual goal completely – they carefully noted what that was and then adopted it as firm policy. I’m impressed.

BofA Retard

How Many Problems Can You Handle At The Same Time?

August 20th, 2009

Too Many Problems

At any given time we all have a limit.  That limit varies depending on a number of factors: the nature of the problems, the emotion tied to the problems, how far down into "seriousness" one is, even how well rested or hungry one is at the time.  Bottom line, it becomes too much when there is more external push against self than there is left of self to push back.

I’m really not interested in proselytizing but I ran across this little gem the other night and I saw so much potential for anyone who could understand it that I wanted to share it.

The rationality of the mind depends upon an optimum reaction toward time.

DEFINITION: Sanity, the computation of futures.

DEFINITION: Neurotic, the computation of present time only.

DEFINITION: Psychotic, computation only of past situations.

So when a person is handling situations and problems quite well they have their attention mainly on the future.  They are happily creating a future which they can clearly see – and they are making that future they see a reality.

Down from that is the person who is "working in the present".  This is usually thought of as good and very pro-survival but is factually in the neurotic category, not unlike a rat in a maze.  Handling an escrow can fall into this category.  One’s attention is thoroughly stuck in the present and they can not see much of a future, as handling now is such a struggle.  Like an air traffic controller, they can not take their eyes off of the screen.

Way down scale, stuck on the past, is the person who can not visualize a future or even really see much of the present.  Fact is, we have all been – each and every one of us – in each of these three states with regard to different subjects at one time or another.  I am reminded of a truly beautiful quote from Winston Churchill, "If you are going through hell, keep going."

Where were you going before the excreta hit the rotor?  What was it you wanted in the first place?

Survival pertains only to the future.

COROLLARY: Succumb pertains only to the present and past.

If you can again see what it was you wanted – even if you can only see it dimly at first – keep looking there.  What were your goals?  What was it that seemed so delightful, that just thinking about it made you feel better?  How would life be if you had that now?  That is where to put your attention to get out of the mess.

An individual is as happy as he can perceive survival potentials in the future.

Smily Face

Foreclosures Surge?

August 5th, 2009

This was just now posted on AzCentral with the headline, "Foreclosures surged in July.  This is what passes for "reporting" by most media about the real estate market.  June foreclosures were 5,149.  July’s numbers (per the article) were 5,316.  A difference of 167 foreclosures or 3.24%.  And that is being called a "surge".marketStats

I wonder if anyone’s paycheck went up at an annual rate of 3.24% they would ever consider it a surge?

This isn’t to suggest that the number of foreclosures going up is ever a good thing – just that reading past the headlines and actually looking at the numbers might shed a bit of light on the subject.

If anyone cared to truly examine some relevant market statistics for the Greater Phoenix area here are a couple I personally find quite interesting: The current "success rate" for all listings in ARMLS is 64.8%.  You can see that (along with some other very interesting numbers) here.  But since most of the sales occurring are lender owned properties, that number doesn’t mean too much to me.  Let’s break it down.

Scroll down on this page and you will see the breakdown, based on types of listings.  The success rate (percent of all listings of that type that sell) for lender owned is 91.4%.  Not very surprising – at least not in our market.  But look at the comparison between "normal listings" and short sales.  The numbers are almost the same!  Normal listings success rate is 50.2% and short sales success rate is 49.4%.

I know, I know, the normal listings stat surged way ahead. 🙂

I Hate Most Every Sales Pitch And Most Salespeople But Make My Living Selling

August 3rd, 2009

SalesPitch

It’s true.  I really don’t like salespeople, I don’t like to listen to a sales pitch and anytime someone says, "I just need twenty minutes in person to explain it to you", I already know in advance that whatever it is I don’t want it.  And, for sure,  I don’t want to listen to them explain it to me.

It is also true that I have made my living on straight commission since I was 17.  I have not had a "job" or worked for wages, I’ve lived on commissions all these years.  Several times over the years people who wanted to get me to sit still for a sales pitch so they could give me a "briefing" or "enlighten me" have pointed out that my attitude on this subject would harm by business.  I don’t think so.  In fact, I believe my attitude has helped my business.

Once I am interested in buying something I do want information: whatever facts and data I might consider important.  But notice it is whatever facts and data I might consider important.  I don’t want to be "rushed".  I want to take my time.  That amount of time might only be a few seconds, but still – I want to make my decision based on my time schedule not the schedule of someone else who needs to move things along.  I don’t want to allow someone else to fixate my attention and then evaluate the relative importance of all the various "facts" for me.  That’s my job.

The person who "only needs twenty minutes" wants to attempt to evaluate – for me – the relative importance of various data and then try to tell me what to think.  All for my own good, of course.  No thanks.  I just want the facts, all of the relevant facts and then it is my job to decide which facts are important and which ones are not so important.  To me.  Those last two words are the key.  To me.  Which facts are important to me?

I believe it is the same, most of the time, with our buyers and sellers.  In most cases we wouldn’t even be talking to them for very long if they weren’t interested in buying or selling real estate (I’m pretty sure I wouldn’t, anyway).  My job is to make sure they have all of the relevant data.  It is up to them to decide which of those data are "important".  Is it a two-story home?  Single level?  Does it have a swimming pool?  How close is the school?  How much is the house?  How much have other homes nearby sold for?  Will I evaluate those last two for them?  Absolutely.  But it is still up to them to decide if it is the home for them or – if a seller – the offer is acceptable.

There are lots of examples of this but really, I want to treat them the way I would like to be treated.  The way you would like to be treated.

Russell Shaw Webinar for Number1Expert

July 3rd, 2009

WebinarNumber1Expert

Here is a link for a webinar I did about a week ago for Number 1 Expert.  You do have to fill out a short form to listen and give them them information to get to the actual recording.  It is about an hour long and you will see slides on the screen that are in sync with my answers.  They titled the talk, "How to Stay Positive in Uncertain Market Conditions".

Some good stuff.

We are looking to attract more listings without paying a lot of advertising expense

June 19th, 2009

Maryland

This was passed along to me by Benn:

We are a small real estate company in Md.  We are trying to expand our clientele do you have any advice on how we can grow our business.  We are looking to attract more listings without paying a lot of advertising expense.  We tried the expired listings but most of the time the homeowner phone number is not listed.

Thanks,

(name deleted)

I’ve deleted your name, so in case you feel insulted by what I am about to tell you – you can feel a little less insulted because no one but you will know who wrote the note above.  Including me.  I couldn’t find you, no matter what I tried.  The very first thing I attempted to do was to find out a little bit about you – what you are doing now.  There are so many different companies who seem to have a similar name – that there was no way for me to land on your web site.  If you even have one.  You didn’t give your name or any contact information when you wrote this and I am going to assume this is somewhat standard operating procedure.

The first problem I see you being up against isn’t the size of your company, because that is irrelevant.  What sort of leaps off the page is you are very out of communication with the world around you.  Do most of the people who live or work within a hundred yards of where you office even know your name or what you do?  If they saw you on the street would many of them even know you sell real estate?  I believe this is your primary barrier to confront and handle: come out of non-existence with the people in your immediate vicinity.  Start there.  Then widen that circle.  Get out and talk to people.  Get rid of (as in completely rid of) the idea that you need permission to approach someone – like you need someone to issue you a license of some sort before you open your mouth.  You didn’t find any phone numbers in the print-out of the expired listings.  So what?  Just give up on expireds?  Maryland is a pretty small state.  You could probably drive across the whole state in a few hours.  You could absolutely drive completely across the town where you live in 90 minutes.  Show up at their door.  Ask them if they still want to sell their home.

You don’t want to pay a lot for advertising for two reasons: you don’t have the money to pay and you wouldn’t know what to put in the ad anyway.  Okay so skip advertising for now.  Prospect.  Learn what people consider valuable just by trial and error.  See enough people and ask enough people what they might be interested in and in very short order (a few hundred people from now) you will know what to say and what not to say when you are talking to a prospective customer.

There are exactly two methods of getting business in our business: marketing or prospecting.  Learn to effectively do one or both of those or leave real estate sales.  Fortunately, or unfortunately, those are the only three choices.  The skill of getting customers is the "important skill" in our business.  For a really bright future make this important thing your important thing.

ARMLS Comes Out In Favor Of Realtors!

June 11th, 2009

ARMLS

For Immediate Release: Arizona MLS Takes Stand on “Scraping” and “Indexing”

RECENT NAR INTERPRETATION CREATES COMPETITVE DISADVANTAGE FOR REALTORS®

PHOENIX, AZ – JUNE 10, 2009 – The Arizona Regional Multiple Listing Service  (ARMLS) is taking a stand on a recent National Association of REALTORS® (NAR) ruling on the technical interchangeability of “scraping” and “indexing” as it pertains to display of the IDX Database on the Internet. A recent controversial interpretation issued through the Center for Real Estate Technology (CRT), NAR’s technology arm, advised members that “scraping” and “indexing” are in effect the same practice and represent misappropriation of the IDX Database. ARMLS believes that this ruling places NAR members at a distinct and serious competitive disadvantage. ARMLS maintains that the CRT opinion does not factor in the end use of the “scraped” and “indexed” listing data. It fails to distinguish between benign and malicious “scraping” and “indexing.” These practices are termed benign if they provide intended benefits to the consumer and the buyers and sellers whom the REALTOR® serves, and are not in conflict with the ARMLS IDX Policy. They are deemed malicious if they utilize the listing data in a manner foreign to the original intent of the REALTOR® and the property owner, and are incompatible with the ARMLS IDX Policy. The practice of “scraping” or “indexing” by search engines for the purpose of displaying or indexing the data for consumer property search, and which ultimately directs the consumer back to its source, is benign, and is in sync with the REALTOR’S® intention when displaying listings on the Internet. When a third party, e.g. a search engine, through “scraping” or “indexing” misappropriates and uses the listing data for purposes not intended by the property owner or REALTOR® , these practices become malicious and should be prohibited. Any interpretation by NAR prohibiting REALTORS® from allowing search engines, such as Google, from benign “scraping” and “indexing” listing data puts the REALTOR® at a distinct competitive disadvantage. The ARMLS IDX Policy contains the statement that “IDX Brokers must protect the IDX Database from misappropriation by employing reasonable efforts to monitor and prevent “scraping” or other unauthorized accessing, reproduction or use of the IDX Database.” The interpretation of this policy was not intended to discourage dissemination of listing information through search engine indexing or to discourage brokers or their permitted licensees who offer listings from optimizing their listings to achieve higher search engine placement. ARMLS supports and encourages a change in NAR’s interpretation of “scraping” and “indexing” that factors in the results of such activities and removes any competitive disadvantage that NAR’s current opinion creates.

Realtors Coming Out of the Closet

May 29th, 2009

Realtor Closet

A few short years ago when I was doing my original research for shaftingrealtors.com (when I first became enraged with Realtor.com) I found something very interesting.  There was a site (a rather stupid looking site with an even more stupid, long and impossible to remember URL) hosted on AOL that was beyond critical of Realtor.com.  That site is no longer up (and I have since removed shaftingrealtors, when NAR politely asked me to).  What was interesting was that it was impossible for me to find the person who had put up that site on AOL.  Their name showed up nowhere on the site – or anywhere else.  They were afraid of reprisals from NAR.

As recently as fall of 2006 I  had numerous people writing to me, telling me I was "very brave" to openly speak out against NAR’s handling of Realtor.com.

My my, how the playing field has changed.  No one writes stuff like that to me, anymore.  Seems the only thing stopping anyone from saying anything these days is they are busy trying to make a living (that thing NAR is supposed to actually help us with).  Thanks to Jim Duncan for unearthing these gems from Realtor.org.

For nearly a decade, REALTOR.com has helped REALTORS® thrive in the Internet age.

REALTOR.com was created to be an Internet site that would always be owned and controlled by REALTORS®

Protected members against business models intended to disintermediate them or force unfriendly tariff models upon the industry

No “For Sale by Owner” properties may ever appear on REALTOR.com

It would be wonderful if the four quotes above were actually true.  Unfortunately, they are not correct statements.  But it doesn’t have to stay that way.  I believe NAR is populated by nice people who will wind up doing the right thing.  Even if it takes a while.  I also believe I have a lot of company now.  So there is light at the end of the tunnel.

The Secret to Becoming a Top Listing Agent

May 26th, 2009

Only the mediocre 

Here are some factual statements:

Most people who enter the real estate business are gone in just a few years.  Most real estate agents, who stay in the business, are not very successful.  To be in the top 1% of all agents in the U.S. would require about 50 – 60 sales a year.  Most agents, who are successful, (50 – 60 sales per year) do not really know why they are successful.  They think they know but they are usually wrong.

Only about 25% – 30% of the top 1% of all agents actually know why they are successful and most of those don’t know it very well.  So success can seem mysterious or elusive.  It needn’t be.  If one were to apply the same exactness to the subject of real estate sales that any well trained engineer would apply to his discipline it wouldn’t seem mysterious at all.

But applying that exactness would mean – really – looking, not listening.  Look at what people do.  Look at how they do it.  Exactly.  Look at what results they get from doing it.  It makes little to no difference what they think is causing their stats to rise.  What is causing their stats to rise?  Anyone who says he (or she) knows why they are successful would be able to teach it – and teach it in such a simple manner that the other person could apply what was being taught and get a similar result.  There would be no special cases, no exceptions.  Not if a scientific approach was being used.  Anyone who knew why they were successful would be able to increase their level of success.  If they could not do that one thing then what they are thinking is the "reason" isn’t the real reason for the success they have had.  That last one is so obvious it is usually missed.  Is there really any "highly successful" person who left real estate sales so they could teach it?  Even one?

There are few subjects on earth (possible exceptions are mathematics, physics, chemistry, etc. – and the other so-called "exact sciences" – that don’t just reek with false data.  The subjects of sales and marketing (those are two different subjects, by the way) have so much asinine, stupid and unworkable gibberish being pawned off as "the way to do things" that it is a minor miracle anyone who actually studies either of those subjects ever succeeds at all.  Just as an example, about 20 years ago it was validated that, in some fields, women who were trained by male sales managers did not do nearly as well as women salespeople who had no sales training of any kind.  Amazing.  The "sales training" had an actual negative value.  This is just one example.  So the thing to do is: LOOK, DON’T LISTEN.  I don’t care what someone says they are doing to bring about sales results (and highly successful real estate sales people will sometimes actually invent things to tell others because it "sounds better" than what they are actually doing).

There was a scale developed many years ago (originator is uncertain) that has been altered (for the worse, in my opinion) from what I learned in 1971.

From the bottom up, the original scale went:

1.  Unconsciously incompetent.  Doesn’t know and doesn’t know he doesn’t know.

2.  Consciously incompetent.  Knows he doesn’t know.  (note that NOT knowing is a step UP!)

3.  Unconsciously competent.  Knows how to do it, but doesn’t really know why it works.

4.  Consciously Competent.  Knows how to do it and knows why it works, so can increase it and validly teach it.

cat in mirror

The secret to becoming a top listing agent?  First become a really crappy listing agent.  Become a really crappy one, then a bit less crappy, and so on.  That is the actual path.  There is no substitute for "stage time".  None.  Fail.  Fail more and go right on doing it.  Having the right attitude is probably more important than any other factor.  A complete willingness to do whatever is necessary and to have the viewpoint that you are going to persist until you have arrived.  Sort of like it mattered.