Leads Listings Leverage

Odd Times for John

Posted on February 19, 2009 by Russell Shaw

Truth is, I’ve been working on a three-part series that is not complete. But the following questions from John just went to the front of the line. These are odd times I’m in right now, and I’m not quite sure how to deal with it. As of the past week, it looks like I’m now on a 10 appointment per week schedule. I am absolutely slammed. I’m behind on pricing 6 properties that I’m supposed to be done with already. I am left with no "on the business" time so all of my projects have been on halt

The Seller HAS a Problem and Then BECOMES One

Posted on December 18, 2008 by Russell Shaw

The seller has a problem. They have a house they want to sell and need to sell it at a certain price. They hire an agent who takes on the task of selling the home. "Maybe if you had more open houses?" "Have you thought about running an ad in the Wall Street Journal?" "There are a lot of people from California with money because the prices are so high there. Run an ad in the L.A. Times." "If you go to (large local employer) you can put a notice on their bulletin board about the house." This is just

Shift Happens. Read This Book.

Posted on December 2, 2008 by Russell Shaw

This is the book I am telling all of my friends in the real estate business to get and read. It is so well researched that those of you who like statistics will be impressed just with some of the stats. Those who may have hit a rough patch and found their business in a bit of a skid will find it to be just what the doctor ordered. Those who are already doing just fine will find a very put together write up of what they are already doing. I haven’t found anyone doing really well who didn’t find

Listings. Listings. Listings. Still.

Posted on September 23, 2008 by Russell Shaw

From the Department of Homeland Stupidity comes the newly formed Department of Bailouts. Is there now a sufficient level of converting the United States into a socialist economy for the New Regime President (aka, Treasury Secretary Paulson) to feel that his work is done? But the above isn’t my special area of expertise. Showing fellow agents how to have a truly successful business is what I am known for. And I find it funny (odd?) when I read something that directly contradicts what I know to be true on that particular subject. It certainly isn’t the first time I’ve seen,

Will This Post Win The Inman Innovation Award?

Posted on August 31, 2008 by Russell Shaw

Actual link to Google Maps What you are looking at is an actual image from Google maps. If you want to see what others are saying about it, you can find it on various sites. Is it innovative? A little bit, maybe. But in the end, probably not. Does a Realtor really need to "be innovative" to succeed? I don’t think so. There are more and more "out of the box" ideas that are presented to the real estate industry almost every day. Loads and loads of "new" stuff that is really just more old stuff. Most of the agents

A Talk I Gave to New Agents

Posted on August 13, 2008 by Russell Shaw

This was for new John Hall agents and the room was very hot, so I had two big fans going at the same time. Unfortunately, you can hear the fan noise. The talk is a bit over 90 minutes total and it has been split into nine parts. It is in mp3 format and clicking on each of the links will open the file in your computer. People who have heard me speak many times before said it it was very very good. Other than the fan noise, I agree with them. Talk from Russell on July 16th, 2008 part

Ninja Genius & the Enemy Line

Posted on July 29, 2008 by Russell Shaw

Okay, this is really, Enemy Line, part 2. Part 1 was here. The reason for the delay: I was in Orlando for Starpower and this is the first chance I’ve had since I got back to town. This post was prompted by the various questions I received in the comments section of that first post. Please forgive me for this: most of those questions (I received some in person as well) were prompted by people reading the first post and then NOT actually doing what that post said to do. This would be sort of like reading about an exercise

The Enemy Line

Posted on July 20, 2008 by Russell Shaw

Achieving success is primarily a mental thing. One can observe the physical actions and results but sitting behind those actions and results are thoughts. "Correct" thoughts. The right kind of thinking leads to the right kind of actions. In any meaningful and desirable activity there is an infinity of incorrect ways to attempt to accomplish the intended result. There are but a few "correct" methods. Correct is being defined in this context to mean it works. That kind of thinking will produce the intended result. Usually, even in what could be classified as a purely "physical activity" the difference between

Listers Last

Posted on July 16, 2008 by Russell Shaw

This post started as a comment in response to some of the comments to this post on Agent Genius. Russell, in a matter of a few minutes, can give you the names of dozens of listing teams across the nation doing equal or far more business than he does. He can’t, however, do the same for buyer agent teams. Correct. I am in the top 200 agents in the U.S. again this year. But I am not "the" top. Last year (2006 stats) I was number 25 in the team "sides" category. There were a number of people who beat

Which is Better: a Home Buyer or a Home Seller?

Posted on July 14, 2008 by Russell Shaw

It probably depends on your point of view. Are you looking for a quick nickel or a slow dollar? Do you want a job or a business? How about in "this market"? Isn’t it better to have a buyer than a listing now? I’ve written before that my expertise is in getting and getting rid of listings. In some of those posts I’ve seen comments to the effect that I forgot to mention working buyers. I didn’t forget. To sell a house you need a buyer. Each time and without exception. It just goes with the territory. But if your

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