Category Archive

The Realtor Success Series

More On Success

Posted on December 27, 2008 by Russell Shaw

Wayne Long writes: I am a big fan of the Millionaire Real Estate book and all the products they have. All that said, as I watched the video I had some questions. The book was written now several years ago based on people who became successful prior to the book being published. My question is: Has the paradigm shifted? If we are interviewing agents 5 or 10 years from now who are mega successful agents – will they say that SOI and direct mail is how I got here or will they say a great website and blogging is how

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The Theory Of Sales Relativity

Posted on December 27, 2008 by Russell Shaw

When we upend things in physics these days, it’s not necessarily that the old things were wrong. It’s just that underlying it is a more complete theory. Quantum mechanics tells us that a ball is made up of atoms, but Newton’s laws still work just fine. You can predict the ball’s trajectory without knowing that the ball is made up of atoms. – Lisa Randall ___ Allen Butler wrote the following on a post: The only problem I see here is simply this: many consumers simply don’t know, or don’t care to know. The whole thing about being “transparent” is

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What Is a Good Free Gift To Give Them?

Posted on December 27, 2008 by Russell Shaw

A follow up email with a question: You have mentioned to me a couple of months ago on the phone to give 150 people that I know something that would make me go “thanks, that is a cool gift”, and right before I leave turn around and say “oh by the way I am in real estate if you know of any one who wants to buy or sell property, give me a call” (Something around that format). This I idea that I came up with would be giving the a TEN dollar gift card from TIM HORTONS. ( Big

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24 Qualities That Geniuses Have In Common

Posted on December 27, 2008 by Russell Shaw

I first saw this in 1980. It was first printed in The National Enquirer. Ron Hubbard asked for – and received – permission to reprint it and distribute it. It was always one of my favorite pieces. __ The worlds greatest geniuses have all had 24 personality characteristics in common and you can develop the same traits yourself, says an expert. “Most people have the mistaken idea that geniuses are born, not made”, declared clinical psychologist Dr. Alfred Barrious, founder and director of the Self-Programmed Control Center of Los Angeles and author of the book, Towards Greater Freedom and Happiness.

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More on taking listings

Posted on December 27, 2008 by Russell Shaw

The issues in your post that really caught my attention were trying to become a lister as a new agent and finding much more early success working with buyers. As many real estate instructors are failed agents, even the very best of intentions – trying to give new agents the best advice possible, winds up with some “almost useful” info. Yes, listers last. But if a new agent starts off as a lister (non friends or family appointment) they have just stepped into the ring against a possible heavy weight champion. They then can get the idea that the only

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Are You Hungry?

Posted on December 27, 2008 by Russell Shaw

Lisa Nolan writes: I have acquired a RE license, and am contemplating entering the industry as an agent, and wondering if there is published data anywhere on what production levels/market shares each Real Estate company holds…. I know there are many, many other factors more important than this to take into consideration, but am curious.Thanks for any help,Lisa There are many local companies around the country (you don’t indicate what part of the country you live in) that enjoy a huge market share – but just in that area their office is located. There are also some regional companies that

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I want a LOT of money – would you tell me how to get it?

Posted on December 27, 2008 by Russell Shaw

Late last night I received THIS from a form filled out on my website: I read about Russell starting Realtor Training, I would like to know if he can set up an automated program for me to follow and use here in Victoria Bc. I sold 11 million dollars worth of real Estate in 2006, I would like to double that over the next 12 months or more. Cheers, hope to hear from you soon! And this one, where the question is: I would like to know if anyone has a great listing generation system that works, day in and

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I Didn’t Like The Question

Posted on December 27, 2008 by Russell Shaw

A few weeks ago I was part of a “Surviving In This Market” panel. I have been a part of this sort of thing many times, locally and nationally. A few minutes into the program I found myself irritated at the question being asked. I usually don’t even read the questions provided beforehand as I prefer my responses to be completely unscripted. I think I may have surprised everybody (even myself a little) with my answer to the question asked. There were four other panelists and I was seated at the end of the table, closest to the moderator. The

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I Want To Be a Lister – The Listing Presentation

Posted on December 27, 2008 by Russell Shaw

A couple of important questions: Chris writes; Here is a question, I have never been on a listing presentation, I have not yet taken a listing, and I’m a brand new agent. But I want to be an excellent lister, and I don’t care what amount of effort that takes.Where is a good place to start with a listing presentation? I have Tom Hopkins book, but is there a good up to date one online somewhere? IE “this is an ideal listing presentation from start to finish, these are all the points you need to hit”. I think if I

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I Want To Be A Lister – The Listing Presentation – The Objections

Posted on December 27, 2008 by Russell Shaw

An expert is a person who has made all the mistakes that can be made in a very narrow field. – Niels Bohr, Danish physicist and Nobel Prize winner Here is part 1 of The Listing Presentation. Anyone wanting to increase their listing skills will likely find time spent on this post and that first post time well spent. I have mentioned the short list of different things a seller might say (or objections they might have to listing) to you. All good listers know these objections and are not startled or thrown off by the seller bringing them up.

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