The Realtor Success Series

An Amazing Formula to Accurately Predict Your Income

Posted on May 27, 2008 by Russell Shaw

Many years ago I was in a sales training class room and learned a simple and remarkable formula that I have never forgotten. I want to pass it along here. Step 1. The instructor told us to write down on a piece of paper the amount of income we absolutely had to have for the year. He was very specific on the issue of this wasn’t what we "wanted" or "desired" but how much did we have to have – no matter what. The irreducible minimum. Step one was for us to figure out what really was our personal bottom

Thrive – Survive – Thrive

Posted on May 20, 2008 by Russell Shaw

Pushing the River It is sometimes amazing how it lightens one’s load to find out that you weren’t alone in having a particular problem. The downside of course is if one is seeking agreement on having that problem the people they find in agreement with the problem can become a support group for the problem. And that can equal agreement with being a victim. Not really where I am wanting to go with this thought. I’ve written before that from the time the Phoenix market crashed at the end of August last year until March of this year I had

I Need a System

Posted on May 20, 2008 by Russell Shaw

I received the following email from Justin. I have read The Millionaire Real Estate Agent it is fantastic. I also have the Billionaire Real Estate Agent. My problem is in the building of systems. I want to develop: 1. A system to get buyer leads. (I get a lot of buyers leads but do not have a system to handle them) 2. A system that once we get the leads, how they are handled. 3. A system to get listing leads. ( Same as above) 4. A system to sell our own listings. 5. A system to get Referrals

What do you feel are the best 2 or 3 systems to get listings?

Posted on May 20, 2008 by Russell Shaw

An email I received last week: Hi Russell, Good to hear about your new association with AgentGenius. We all need your stuff. We can’t afford a Radio or TV marketing campaign, so I would appreciate your thoughts on… Other than Radio/TV, what do you feel are the best 2 or 3 systems to get listings? Other than marketing my listings, what is the next most effective method of attracting buyers? Thanks for your help. Raymond Good news, it is a short list. There are precisely two ways to get business: marketing or prospecting. All methods of getting business fall