{"id":37,"date":"2008-06-12T03:15:56","date_gmt":"2008-06-12T08:15:56","guid":{"rendered":"https:\/\/number1homeagent.com\/index.php\/2008\/06\/12\/the-iruss-a-look-from-the-other-side\/"},"modified":"2012-03-30T18:05:12","modified_gmt":"2012-03-30T23:05:12","slug":"the-iruss-a-look-from-the-other-side","status":"publish","type":"post","link":"https:\/\/number1homeagent.com\/?p=37","title":{"rendered":"The iRuss – a Look From the Other Side"},"content":{"rendered":"

<\/a><\/p>\n

\"iRuss<\/p>\n

This post is in response to my last one<\/a>.\u00a0 I had no<\/span> idea it would be so well received.\u00a0\u00a0 Having surveyed only myself, to me it was a post I tossed off.\u00a0 This post consists of the responses to the questions and points raised.<\/p>\n

I want an iRuss also! A mini iPod crammed full of Russell Shaw podcasts and videos\u2026 You know, there could be some $$ that idea\u2026<\/em><\/p><\/blockquote>\n

Go to this page<\/a> and load yours up.\u00a0 Scroll down to the lower half for the audio and video content.<\/p>\n

sometimes as we are at the appointment, we learn about things that cause us to NOT take the listing. Honestly, it is more us not TAKING it than us not GETTING it. My business plan does not allow me to take a listing that is overpriced or in a condition (physically\/financially\/emotionally \u2026 ) where I do not think that I can do the BEST by my seller clients.<\/em><\/p><\/blockquote>\n

I believe the information here<\/a> is the most important, most vital, high impact information there is for stable success.\u00a0 Here is one of the sample emails<\/a> I send out every month to invite agents in the Phoenix area to one of the talks that I give every month.\u00a0 There are four different talks that I give and at the end of the 4th month I start over with talk number one.\u00a0 Since April of last year I have given one of these talks to over 1,200 agents, at about 15 agents at a time (that is a lot of talks:-)<\/p>\n

1. Did you discover new reasons to turn down a new listing?<\/em><\/p>\n

2. Was there an area harboring more than their share of unsold listings?<\/em><\/p>\n

3. Was there a pattern showing numbers of bedrooms\/bathrooms (or other physical attributes or lack thereof) being shunned by buyers?<\/em><\/p>\n

4. Was there a particular (and discernible) seller mindset hindering the sales process? <\/em><\/p>\n

5. Was there an area\/neighborhood which was, for some reason, consistently listed over market value?<\/em><\/p><\/blockquote>\n

We don’t have new reasons to turn down a listing.\u00a0 We have the same reasons we have always had: bad seller or a bad price.\u00a0 If the seller exhibits a majority of\u00a0 the 12 characteristics<\/a> covered here I don’t want their business at any price.\u00a0 Even if a “nice” person, it is necessary for them to price the house at or below the water line.\u00a0 Once we can see we are fishing with our bait out of water we must get the price lower.\u00a0 Sellers who can’t or won’t reduce have a listing that isn’t going to sell.\u00a0 Therefore, they cancel or we do.\u00a0 There is always some price point at which it would sell, in any market.\u00a0 If they are really serious, we can and will find that point.<\/p>\n

I often hear remarks from agents like, “the bank sold that house really cheap – 30% below market value”.\u00a0 I don’t agree with that kind of statement.\u00a0 If various banks are the only sellers selling in an area and they are selling all of their houses at a perceived “below market” sales price – perhaps that IS the market for that product in that area.\u00a0 A good price fixes any of the various bad conditions.\u00a0 There is no good reason to take (or keep) a listing that isn’t going to sell.<\/p>\n

Speaking of keeping records, what does a Millionaire Real Estate Agent use to do just that?<\/em><\/p><\/blockquote>\n

We use Agent Office for our transactions, ACT for all of our names and addresses, etc., and Excel to keep the production numbers.\u00a0<\/p>\n

Pricing is a crap shoot and we don\u2019t get the list price until it hits the market and that\u2019s well into the process. Sometimes they\u2019re priced well right off the bat, sometimes they\u2019re not. If they don\u2019t sell, the bank keeps lowering the prices until they do, so that\u2019s not such a big deal.<\/em><\/p><\/blockquote>\n

Correct, pricing IS a crap shoot.\u00a0 This is true in both a rising and in a declining market.\u00a0 In a stable or slowly rising market (like we used to have before 2005 when we could use “comps”) we all pretty much knew how to price a property.\u00a0 Now we really are guessing.\u00a0 Sometimes pretty good guessing and it seems currently to be as much an art as a science.\u00a0 That will only be true until the market stabilizes and then it will only be the super high end and unique homes that it will still be an art to correctly price.\u00a0 Now it is most homes in our area.<\/p>\n

And from this jewel<\/a>, this:<\/p>\n

Whatever it is, people are on edge. Have you noticed?<\/em><\/p><\/blockquote>\n

Yes, I have.\u00a0 Many people in our industry have been very very stressed.\u00a0 Everyone has stress points. Everyone.\u00a0\u00a0 No matter how easily any given person confronts and handles situations that make others marvel at their ability, that person has something<\/em> they don’t easily confront.\u00a0 That thing or situation is then capable of causing them stress. They are transmitting those feelings to pretty much everyone they come into contact with and those people in turn are passing that energy along to others, etc.\u00a0 People are calm and relaxed when they feel they can confidently predict what is going to occur – what is about to happen.\u00a0 When their prediction goes out there goes their certainty.\u00a0 Once certainty is gone it doesn’t take much to then feel stressed.\u00a0<\/p>\n

What is “stress” but too much environment pushing against the person than there is of the person to push back?\u00a0 When there is enough of “I” (you) there to push back at whatever is pushing – no problem.\u00a0 A big cut in income alone is usually enough to cause most to be on edge nonstop.\u00a0 When a person feels out of control of a situation the very best thing they can do is to deal exclusively in certainties.\u00a0 What do you know<\/span> is true?\u00a0 What is for sure?\u00a0 Concentrate on those things.\u00a0 Look around and find other things and ideas that you are certain<\/em> are true.\u00a0 When you see something you are not certain of – recognize that fact.\u00a0 Don’t pretend to know things you don’t know – if you aren’t certain (based on direct observation) know that you don’t know it.\u00a0 That not knowing is – in itself – a form of certainty.<\/p>\n

When you are not feeling “up” recognize that fact.\u00a0 There are things you experience in your life that bring you up.\u00a0 Take a walk, call a friend, eat something you like, buy some new shoes, whatever gives you a “lift”. What are those activities for you?\u00a0 Make a list (lists?) of them.\u00a0 Really.\u00a0 Write down fun stuff you like doing.\u00a0 Things that are simply fun and make you happy.\u00a0 If possible, make it a point to do some of those things every day.\u00a0 You want something that will help you have a better business?\u00a0 Get in a good mood and then<\/span><\/em> make your business decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"

This post is in response to my last one.\u00a0 I had no idea it would be so well received.\u00a0\u00a0 Having surveyed only myself, to me it was a post I tossed off.\u00a0 This post consists of the responses to the questions and points raised. I want an iRuss also! A mini iPod crammed full of Russell Shaw podcasts and videos\u2026 You know, there could be some $$ that idea\u2026 Go to this page and load yours up.\u00a0 Scroll down to the lower half for the audio and video content. sometimes as we are at the appointment, we learn about things <\/p>\n

Read More<\/a> <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7,9,5],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","hentry","category-getting_listings","category-leads_listings_leverage","category-marketing","category-realtor_success"],"_links":{"self":[{"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37"}],"version-history":[{"count":1,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":405,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/posts\/37\/revisions\/405"}],"wp:attachment":[{"href":"https:\/\/number1homeagent.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}