{"id":154,"date":"2008-12-27T23:13:29","date_gmt":"2008-12-28T04:13:29","guid":{"rendered":"https:\/\/number1homeagent.com\/index.php\/2008\/12\/27\/think-category-first-brand-second\/"},"modified":"2008-12-27T23:13:29","modified_gmt":"2008-12-28T04:13:29","slug":"think-category-first-brand-second","status":"publish","type":"post","link":"https:\/\/number1homeagent.com\/?p=154","title":{"rendered":"Think Category First, Brand Second"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" height=\"266\" alt=\"22 Immutable Laws -\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/10\/22%20Immutable%20Laws%20-.jpg\" width=\"200\" align=\"left\" \/>One of the true pioneers of what is referred to in marketing as &#8220;positioning&#8221; is Al Ries. Al Ries and Jack Trout wrote the groundbreaking book, &#8220;<a href=\"http:\/\/www.amazon.com\/Positioning-Battle-Your-Al-Ries\/dp\/0446347949\">Positioning, The Battle for Your Mind<\/a>&#8220;. It is probably the most influential book on advertising ever written. That statement is on the cover of their 20th anniversary edition of their book. I really doubt anyone who knows much about marketing or advertising would dispute it.<\/p>\n<p>My favorite book by Ries and Trout is &#8220;<a href=\"http:\/\/www.amazon.com\/22-Immutable-Laws-Marketing-Violate\/dp\/0887306667\/ref=pd_sim_b_shvl_img_1\/104-8553726-3487125\">The 22 Immutable Laws of Marketing<\/a>&#8220;. I believe anyone who is going to spend <u>any<\/u> money advertising would benefit from reading and understanding that book.<\/p>\n<p><a href=\"http:\/\/adage.com\/columns\/article?article_id=120978\">Here is a post<\/a> I ran across today by Al Ries &#8211; that drives the point of one of those immutable laws home &#8211; that I thought was so good I wanted to pass it along.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the true pioneers of what is referred to in marketing as &#8220;positioning&#8221; is Al Ries. Al Ries and Jack Trout wrote the groundbreaking book, &#8220;Positioning, The Battle for Your Mind&#8220;. It is probably the most influential book on advertising ever written. That statement is on the cover of their 20th anniversary edition of their book. I really doubt anyone who knows much about marketing or advertising would dispute it. My favorite book by Ries and Trout is &#8220;The 22 Immutable Laws of Marketing&#8220;. I believe anyone who is going to spend any money advertising would benefit from reading <\/p>\n<div><a class=\"btn btn-primary\" href=\"https:\/\/number1homeagent.com\/?p=154\" >Read More<\/a> <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,5],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-marketing","category-realtor_success"],"_links":{"self":[{"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154"}],"version-history":[{"count":0,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=\/wp\/v2\/posts\/154\/revisions"}],"wp:attachment":[{"href":"https:\/\/number1homeagent.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/number1homeagent.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}